Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Historical data seemed more robust as well.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? RK : Measuring social media’s direct impact on sales.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Techipedia: Tamar Weinberg

APRIL 8, 2010

As much as people are aware of social media and all the associated hype, many people often overlook the important basics that make social media effective, productive and valuable. cheers, Mark Mark Evans Director of Communications Sysomos Inc. sysomos Reply Tamar Weinberg April 8, 2010 at 3:18 pm Thank you, Mark.

Social Media 268

Social Media Marketing Policies Sysomos 268

Convince & Convert

MARCH 16, 2010

Since then,023% of all Tweets include location data, according to Sysomos. I think point 5 is a great one, and applies to many social networks – the more 'friends' you have, the more unmanageable it becomes. dell is one example. dell is one example. Not an overwhelming participation rate.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Webbiquity SMM

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. What is Social Media Optimization and Why Should I Care?

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JULY 9, 2010

I think CoverGirl showed it well w/ your example. I think CoverGirl showed it well w/ your example. I think CoverGirl showed it well w/ your example. The words “transparency and authenticity&# and this great example speak volumes. Cheers, Sheldon, community manager for Sysomos [link] Marina Maher Comm.

Influencer 123

Influencer Ustream Authentication Social CRM 123