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Adam Sherk

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Does Google Freshness Update Make Online Reputation Management More Difficult?

Adam Sherk

NOVEMBER 14, 2011

If you cover breaking news, hot topics or regularly occurring events the freshness update will create more chances for your latest content to surface highly for general search queries (like the name of a celebrity, sports team or TV show). It is simply a recent event that illustrates the Google freshness update in action.

Reputation 155
Reputation Google Wikipedia Embedding 155
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Myths Keeping Social Media out of Regulated Industries

Adam Sherk

NOVEMBER 11, 2010

Twitter Lists are another good way to do this; create lists around specific topics, stories or events. Entertainment and sports sites sometimes stream tweets from celebrities and athletes. News sites can showcase user reactions around a story or event on individual articles or even the home page and section fronts.

Industry 200
Industry Social Media URL Module 200
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