Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Of those, 18% turned into loyal customers and bought more.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

DECEMBER 22, 2011

Social and mobile integration: Businesses will have to begin to think about how and when people are consuming content and engaging on social platforms. 49% of people use their smart phones to do social networking. We’ll have to think more about how what we post appears and engages mobile users.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

DECEMBER 29, 2011

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. I find Storify works best with specific hashtags and is a fantastic way to curate conversation surrounding an event. Particularly for multi-day events I could see Storify adding to the sense of community. Enter: Twitter curation.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

FEBRUARY 9, 2011

While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important. All Rights Reserved.

comScore 156

comScore Review Klout Marketing 156