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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. eMarketer ).

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. But, if one of your followers tweets and asks you to solve a customer service problem, and you answer back, you’re engaged in a customer retention event. I'd love your thoughts.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. Not too different than this guy I met at an AZIMA event who was just freely sharing his hard earned knowledge. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Allow Your Customers to Express Themselves The company also devotes a lot of website real estate (and effort) to encouraging their fans to share their enthusiasm for everything geek. It’s so important for to know you’re facts and your customer while using social networking. Your post is helpful.