Eventful, Focus Group, Message Boards and Reputation

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Eventful

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands

Brands Message Boards Travel Forums

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. They need to snap up that Facebook name pronto.

Social Media

Social Media Content Analysis Sports

Social Media Informer

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Get Your Social Media Story Straight | Blogging and Content.

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