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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206
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Text Analytics in the Cloud

Net-Savvy Executive

If you're a software developer (I'm not), you might find it easy to throw together a new application. You can handle pulling in data, moving it around, and displaying results—the normal software stuff. Semantic Engines. There's an API for that. AlchemyAPI (Orchestr8). Clarabridge. Expert System. Open Amplify. Sentimetrix.

Evri 91
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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

To improve the performance, morale, and efficiency of your staff members, you can integrate this software with your company’s productivity systems. The software pulls out social intelligence and allows you to listen to your customers and prospects on social media platforms and engage them in a customized manner. AgoraPulse.

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Best Social Media Monitoring Tools

Bill Hartzer

Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry. Sysomos provides instant access to all social media conversations from blogs, social networks and micro-blogging services to forums, video sites and media sources.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. The main pitfall to avoid is flashy graphics for the sake of flashy graphics. That said there are some options.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

This real-time social search engine is an endless oasis of content ideas.” 13) Sysomos. Do real-time social media listening across social media platforms and major review sites; route cases into designated “workbaskets” for social customer service; and integrate with in-place CRM and marketing software.

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