Jeff Esposito
APRIL 29, 2013
In the case of Forbes, they’ve fallen victim to the idiom of Content is King, empowering contributors to produce content for their site to appease the search engines while giving the contributors a credible pulpit. With CNN they wanted to be out ahead of a site like Reddit or some dude Tweeting images of bullet holes in his kitchen.
Jeff Esposito
JANUARY 21, 2014
While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. 4. These top three channels are far more engaging to their audience than old channels like press release sites, print sources and annual reports.
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Jeff Esposito
JUNE 27, 2011
48 percent of consumers combine social media and search engines in their buying process ( GroupM ). The average media site integrated with Facebook has seen a 300 percent increase in referral traffic ( Search Engine Land ). 82 percent of 18-29 year olds utilize a form of social networking ( Pew ). percent of males ( AdAge ).
Jeff Esposito
FEBRUARY 6, 2013
This is the second largest search engine in the world, and also happens to host a boatload of cat videos (warning, if you click the link, be prepared to kiss productivity good bye). This is a great site to use if you have a product or service that photos do not do justice for or require a demonstration.
Jeff Esposito
JANUARY 21, 2014
While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. 4. These top three channels are far more engaging to their audience than old channels like press release sites, print sources and annual reports.
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