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Living Proof That Defense Contractors Can Rock at Social Media

Convince & Convert

Building a social program from scratch is no easy task—especially when your target audience consists of engineers and rocket scientists who may not be all that interested in social media. However, Lori had a plan to make social media not only relevant to their audience, but an important tool in helping Raytheon meet its business goals.

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Is Your Twitter Addiction Paying Off

Convince & Convert

Maybe you use Twitter to see what’s going on (the real-time search engine approach). Maybe you use Twitter to meet interesting new people? Indeed, I use Twitter for all of the reasons above (especially to meet new people), but for me and my business, I have two core, measurable goals. Your Twitter goals may vary.

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I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

Include the link to your content in your team newsletters, meeting agendas/minutes, email signatures, briefings, Yammer messages, and any other communications vehicles you use. Will this be the new location where all of our meeting agendas and minutes will be kept? Post your blog entry, wiki content, forum thread, etc.

Gov 2.0 125
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Social Pros Podcast – Justin Levy, Citrix Online

Convince & Convert

I don’t want to go down that path, but it is related to a potential business opportunity for Pinterest, and that is really as a commerce engine or a commerce referral engine. Justin : I would have loved to, but you know how those meetings go. Eric : Yeah, I don’t know how meetings go, either. We love it, too.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

5 Awesome Spreadsheet Apps for the iPhone by Search Engine Journal. Billing itself as a real-time social search engine, Topsy is reasonably good at finding topical and brand references across the social web. Social Search and Social Media Monitoring Tools. 48 Free Social Media Monitoring Tools by DreamGrow.

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