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Attenzi – A Social Business Story

Waxing UnLyrical

The foreword is penned by Adam Pisoni, Microsoft Yammer co-founder and CTO, and the eBook is available in all popular formats for free at www.attenzi.com. He has combined his engineering experience, his IT expertise, and his knowledge of PR best practices to develop the Influence Scorecard. Attenzi – A Social Business Story.

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing. Just as Francis in Accounting, Pat in Engineering or Chris in Purchasing had no interest or aptitude for sales in the 1990s, they may very well have the same attitude toward social networking today.

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing. Just as Francis in Accounting, Pat in Engineering or Chris in Purchasing had no interest or aptitude for sales in the 1990s, they may very well have the same attitude toward social networking today.

Jive 101
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Living Proof That Defense Contractors Can Rock at Social Media

Convince & Convert

Building a social program from scratch is no easy task—especially when your target audience consists of engineers and rocket scientists who may not be all that interested in social media. “I work with a lot of engineers and rocket scientists that saw social media as something their kids did. Quotes From This Episode.

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Social Networking to Advance Your Career

Janet Fouts

Engineering Manager, LinkedIn. Use your internal corporate networks and tools like Chatter or Yammer to reach out within your organization to others of like minds. LaSandra Brill Sr. Global Social Media Marketing, Cisco Systems. Marilyn Lin Director, Product Intelligence & Enablement, Salesforce.com. Erica Lockheimer Sr.

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Your thoughts on how Google+ is perceived?

The Way of the Web

After all, we’ve seen social tools adopted in the enterprise that have come from personal user adoption and those champions spreading the word – I’ve thinking of those people who introduced their company to Basecamp or Yammer.

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I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

Include the link to your content in your team newsletters, meeting agendas/minutes, email signatures, briefings, Yammer messages, and any other communications vehicles you use. People have asked me to go out to Yammer and link back to their wiki pages. Post your blog entry, wiki content, forum thread, etc. Cross-promote. So, patience.

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