Direct Marketing Observations

OCTOBER 13, 2011

These folks are trying to appease the almighty search engines. Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. Content producers defer to search engines instead of people. Is it people or search engines? There’s an ulterior motive happening here.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

MARCH 21, 2011

Here are 3 examples where social media has never figured more prominently and yet it had nothing to do with strategy or ROI, but had everything to do with the engine that does drive social media, PEOPLE.

Social Media 171

Social Media Strategy ROI Aggregator 171

Direct Marketing Observations

SEPTEMBER 9, 2010

Again, yet another example of writing to your peers and not the target audience… I thought or assumed I had sent him a good, insightful, explanatory document of how we go about our business in social media; and I told him he could show that to his clients and that they should have a pretty clear picture of what we do.

SEO 164

SEO Industry Engineering Social Media 164