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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. Be authentic.

Trends 279
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The Mobile Imperative

Twist Image

I believe that smartphones (and devices like the iPad and others that have yet to be created) will be the source of our ever-growing connectivity, and that everything else will just be a big dumb terminal or a piece of glass for viewing (for more on that: The One Screen World ). media channel. media purgatory. social media.

Mobile 105
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. It is a holistic strategy that integrates every customer touchpoint, whether email, social media, or in-person, to provide the best customer experience.

Loyalty 119
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Social Spotlight: Everlane and the Impact of Zero Impact

Sprout Social

But the records of social media are riddled with brands that have attempted purpose-driven marketing without realizing that consumers need more than surface-level PR commitment. Engagement is another social goal that is front and center for Everlane, as evidenced by its community-driven initiatives like Transparency Tuesdays.

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Top 12 Sales Enablement Tools

Oktopost

The core function of these tools is to help sales representatives source the content their leads want to see, deliver it to them through the proper channels at the right time, and track how they engage with it. Social media can serve as both a rich source of leads and as a preferred communications channel for sales outreach.

Tools 75
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Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

You upload the document, and it then allows you to preview what the book is going to look like in Kindle, Kindle Fire, Kindle Classic – the black and white version – Kindle Color, the Kindle app for iPad, for iPhone, and for Android. SMS – Still Valid, Still Underrated. Simon: I’m still a huge advocate of SMS.

Mobile 120