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How a social media consultant can help your business

Sherrilynne Starkie

Shared media is about engaging stakeholders on social networks. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Most use a combination of 20 to 30 software programs and tools in their work. Earned media is about getting third-party media coverage for a business.

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What every consultant should know about social media analytics

Sherrilynne Starkie

And of course, software skills are paramount. Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. Storytelling is important when it comes to creating reports that paint a picture of the story being told in the numbers. Social media audits.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Engagement, Shares, Comments. The sales cycle here is just slower and takes daily nurturing of engagement and care – which is what social media is all about – for that follower to come around and take action to sign up or purchase. Engagement, Shares, Comments. Here are the top ones: 1. Email Collection. Increased Sales.