3 Live Event Marketing Tips from Gucci’s Social Dominance at Oscars 2016
Talkwalker SM
MARCH 1, 2016
Social media hype around the ceremony was substantial with around 12.5 million uses of the hashtag #Oscars , proving that brands need to take advantage of this massive moment on television. Being the brand of choice for best actress winner Brie Larson had a big impact on Gucci’s social dominance.
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