Convince & Convert

JUNE 2, 2010

Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&#

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. I also think that there is a lot of potential in the often overlooked message board communities that existed well before both Facebook and Twitter.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JUNE 3, 2010

Trend #2: Embedding parts of your website into others’ websites Wufoo and others (namely email service providers, like Constant Contact, etc.) It’s making social content sharing more fun. Don’t laugh – this was in 2007. Ask a newly-minted Foursquare mayor how they feel about it.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. Just a thought!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly. Same goes for location based social networks. Social networks are for exposure. link] [link] Social Media 3.0 Interaction.

Social CRM 145

Social CRM Twitter B2B CoTweet 145