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| | SMALL BUSINESS MAVERICKS
APRIL 21, 2012 Six On Page Search Engine Optimization Must Do’s
Search engine optimization is not all about gaining inbound links. For a small business, your on page strategies are equally if not more important than your off page activities. These six areas are not difficult to work on, even in blog posts. For WordPress, you may need one or two plugins to make it a little easier; otherwise, everything can be completed from within the writing window. So what are the six areas that need attention? Title Tag. Title tags are as old as HTML. The title tag is, as the name suggests, the place where you put the title to the web page. Keywords. Linking. Images.
| | IDACONCPTS
APRIL 21, 2012 4 iPad Apps for Writers
If you’re a writer, the iPad has a plethora of applications available for all of your creative, scholarly and professional needs. The following article provides a description of four good apps for writing on the iPad. Each has different features to suit your different tastes. In Novel Idea. Price: Free’ $1.99 upgrade to the Pro Version. There is also a word count feature. Clean Writer.
| | PROBLOGGER
APRIL 21, 2012 Weekend Project: Correct Content Mistakes that are Damaging Your SEO
This guest post is by Sophie Lee of IBS Tales. In February 2011 my website lost 50% of its traffic overnight, and a further 20% disappeared two months later. I was a victim of Google’s infamous Panda update, and like many other webmasters, my first reaction was to assume that Google had messed up—my site contains nothing but high quality, deathless prose, and I’m sure yours does too. As time went on, though, I began to realize that my site had been penalized because it deserved to be. Are you making the same mistakes? Are you sure? Mistake 1: Thin or shallow content. Panda woke me up. But I do.
| | ENGAGING BRAND
APRIL 21, 2012 How to achieve perfection
"Perfection is achieved not when there is nothing left to add but when there is nothing left to take away". Antoine de Saint Exupery. So often as people, as companies.as brands we complicate our offering to the world. The question is when all the 'fluff' is stripped back.what is the essence that makes you different? In a complex world in which we seem to value rushing more than enjoying, more rather than what makes us happy.we too often ignore the value of simplicity. Yet how many times do we crave that simple life. In truth, personal development happens.or Creativity Leadership Learning
LAUREL PAPWORTH PERTH: Social Media Training Course April 2012
| SATURDAY, APRIL 21, 2012
I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Please let me know if you are coming along! They are small classes with room for question and answer, so bring your Facebook and Twitter questions! Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. MORE >>