Will Meta Remove All Interest Targeting?
Jon Loomer
JANUARY 13, 2024
To be clear, Meta hasn’t said that they’re doing this. BUT, the writing is on the wall. More detailed targeting options will be removed on January 15th. Whenever there’s an announcement about detailed targeting, it’s about Meta removing options rather than adding them. The trend is towards broad targeting. Advantage+ Shopping is a perfect example. The advertiser doesn’t provide any targeting inputs at all for these campaigns.
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