Sat.Dec 23, 2023

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Audit the Website First

Jon Loomer

Before taking on that new client, you must do an audit of their website. A website audit is like a home inspection before you make that big purchase. You do not want surprises later. Your performance will be measured by your ability to drive website conversions. While that’s fair, you only impact half of that equation. You could develop the perfect campaign that inspires action on your ads.

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Ryanair’s Social Media Strategy: Driving Engagement With Humour

Keyhole.co

When Ryanair started operations in 1985, it had just one flight in service, flying passengers between Waterford and Gatwick, London. Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies.