Case Study and Lessons Learned: App Product Launch and Awareness
Akamai Marketing
JANUARY 1, 2015
For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. 762 app downloads in 4 days following event. 425 Tweets.
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