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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. 762 app downloads in 4 days following event. 425 Tweets.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. He also created a lovely Storify of the chat.

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5 Companies That Made Us Smile On World Emoji Day

Convince & Convert

highlight to tweet) On social media, Twitter alone sees 470 million uses of the Joy emoji at any given moment. Download ’em now ➡️: [link] pic.twitter.com/sQc66pPG3Z — Victoria’s Secret (@VictoriasSecret) July 17, 2015. Plus, Storify integrates nicely with Twitter to have a visual slideshow experience.

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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

Instagram, WordPress & Twitter”. I love it, just like the 6 million bloggers other who downloaded it. While this is a great tool to create content, there is one “but”: Since content is published on Storify initially, if you choose to share it on your website, the content won’t be considered unique. Pocket: to save stuff.

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How To Use Agorapulse To Promote Your Next Event

agora pulse

In Agorapulse, set up search queries for Twitter and Instagram using your search term list. To do this, access the Agorapulse dashboard and click on the Instagram or Twitter account you want to use. For Twitter. When I ran Blog Awards Ireland we kept a Twitter list of all our sponsors. Responding. Creating content.

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29 Ways to Save Time and Overcome Your Marketing Challenges

Convince & Convert

At CoSchedule, we host our weekly #CoChat Twitter chat on Thursdays and publish a recap post on Friday afternoons. We had been collecting the tweets manually, which took forever, so we switched to using Storify to cut the time from one and a half hours per post to less than 20 minutes. Use tools designed for the job.