Waxing UnLyrical

JUNE 4, 2014

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Gamification is still a bit of a loose concept, in spite of the various coupon plays, discount systems, loyalty programs, punch cards, check-ins, mobile technology and other factors playing into new ways for brands to interact.

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Content UGC Community building Hotels 253

Waxing UnLyrical

AUGUST 5, 2015

In gaming, Snapchat is looked at as a fad, where retail has embraced it. Campaign unique codes would be similar to what you hear on the radio: when you order flowers get a 10% discount when you mention the code jimandanimal. When someone orders flowers with this code, the sale is attributed to the Jim and Animal show.

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Metrics Marketing How To Engineering 100

Waxing UnLyrical

JUNE 25, 2014

Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts. That’s spam, alright?! Know who you are.

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Social Media Hashtag Campaign Flickr 208