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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. This is a guest post from James Bentham.

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The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

There was a very concentrated marketing and outreach effort by business and government to communicate this message. There was a very concentrated marketing and outreach effort by business and government to communicate this message. My point is that we often think it’s lack of marketing, but maybe it’s lack of need.

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