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This Week in Social Media – 6/26/13

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Squar, Myanmar’s first homegrown social network, is setting out to beat Facebook We''ve been told that people become Facebook fans of brands to get deals and discounts. Turns out that''s not true.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

I did this with a web designer that I have chatted with often, he offered a discount and I “forced&# him to take his full price. I hearken back to the magazine rack on the street corner that had the sign if you read it you bought it. It just feels more honest that way. Now, about your book, can I get a free copy?

Products 267
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

On the other hand, you can also share the same discount code across all social platforms. Share the 10OFF discount code for everyone, for example. Let it be posted on every social platform of choice and then watch as it seeds through other communities (which is likely to happen and shows that your marketing is viral).

Facebook 279
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Leveraging the power of social media to locate people already discussing a great experience with your brand and then showing appreciation for their taking the time to be a brand evangelist by giving an incentive – be it schwag, discounts, free upgrades, etc. Even unbiased positive reviews will now be discounted.

Brands 133
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Founder of Social2B , social media marketing integrators and consultancies, with emphasis on Enterprise and B2B Social Media, SEO and SMM, and defining metrics and measurement systems, aligning traditional metrics with social media metrics. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 198