Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. ShortStack. Teamplifier.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196