Waxing UnLyrical

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What Happens When Leadership Starts Saying “Yes”

Waxing UnLyrical

We need a directory so people can find all this great stuff!”. Social media directory. The next project I’ve determined I need to tackle is getting the social media directory populated. The challenge will be creating the guidelines for what we include in the directory and what constitutes a “boot’n ya off the list” offense.

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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Find directories ( alltop.com , technorati ). Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Here are a few ways to find topically relevant sites: Follow blogrolls. Type “inurl” or “allintext” queries in Google. Utilize Social Media.

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Why I’m Not Renewing My PRWeek Subscription

Waxing UnLyrical

The annual PRWeek Contact directory, the ultimate resource for finding the perfect agency, in-house PR contact, or services provider. Daily Breakfast Briefing, delivered via e-mail each weekday morning. Weekly Online Edition, delivered via e-mail every Friday. 12 monthly issues in print. Breaking up is hard to do.

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Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

For now, I’ll direct you to Ian Cleary’s most excellent tools directory. As far as social media goes, that’s what smart tools like HootSuite, Buffer, PostPlanner, etc. There are hundreds more useful tools than I can name here, though I do go into some depth in my workshops. This is a resource to bookmark if ever there was one. Whoa, Nelly.

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5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy

Waxing UnLyrical

Curate GIFs from directories like GIPHY, GIF bin and apps like DrumUp. When searching for an image for a social media or blog post, search with emotive or action words instead of simply using keywords that you might use for SEO.

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