Techipedia: Tamar Weinberg

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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. Come to your mom blogger event? Here is how you can reach out to Mom Blogs: Make a Target List. Here is the list I use. You are welcome to start with this list.

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The One Marketing Technique that’s Best for Your Launch

Techipedia: Tamar Weinberg

Most startups launching products typically adopt one or two mechanisms – at an event such as Demo, etc. I know Klout thinks otherwise, but I got more value from Mashable’s 8 users and the influential bloggers 19 users who wrote blog posts reviewing our product in detail than any of the coverage due to the press release.