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The Real Roadblock to Social Business Success

Webbiquity SMM

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. With regard to social business, the only rational fear top executives should have is fear of being left behind.

Yammer 198
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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

where do customer care, research and sales fit into the model? Diva Marketing/Toby: Coming from a research background, I appreciate the time you dedicated to consumer insights. both traditional and social media. But in many ways it’s the harnessing of data – big data if you would.

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Grow Your Wiki

Buzz Marketing for Technology

data center. enterprise 2.0. Enterprise 2.0 social media. Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. change management. citizen journalism.

Wiki 223
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Why brands transition from Social Studio to Sprout Social

Sprout Social

My tip for anyone transitioning from Social Studio to Sprout Social is to get ready for some great data coming into Salesforce. Best of all, their Salesforce CRM system now contains a true 360-degree view of the customer enriched with social data from Sprout.

Brands 69
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This Week in Social Media – 5/29/2013

Social Media Marketing

KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers In a newly released study, Weber Shandwick found that a majority of executives want their CEOs to be utilizing social media. Metrics/Measurement/Big Data Philip Sheldrake asks " What, exactly, is the value of social? Stuck on how to use Google+?

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Typically when researching an idea, I look at the best resources that have been created on the subject, and ask myself, “How can we top this?”. I then worked with the design team to create the visuals and we brought Dr. Pete on board to do the research and write the content. They’re complementary, but unique in their own ways.

Strategy 150
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Social Pros 17 – Maria Ogneva, Yammer

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. All of our business data is across so many systems that it’s really rather difficult to extract anything of value across these silos.

Yammer 114