Social Media Strategery

article thumbnail

Using Social Media to Reach the Hard-Working Class

Social Media Strategery

According to new research released today by Cramer-Krasselt ( disclaimer: I work there ), more than 75% of lower-middle income moms are more likely to identify themselves as part of a new group called the “Hard-Working-Class. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them.

Class 75
article thumbnail

Justifying Social Media to the Big Wigs

Social Media Strategery

101 , buy-in , marketing , social media , web 2.0 This site, coupled with some decent data visualization could give our elected officials a REAL way to listen to their constituents and make them louder than special interests for the first time. What other easy ways can government start using social media and realizing benefits today?

Gov 2.0 56
article thumbnail

Twenty Theses for Government 2.0, Cluetrain Style | Social Media.

Social Media Strategery

You do not work in a place that just can’t just use social media because your data is too sensitive. Instead of marketing your social media capabilities, skills, experience, platforms, software, etc. This is because research is always being done to create better Superocean with faster movement.

Gov 2.0 134