Using Social Media to Reach the Hard-Working Class
Social Media Strategery
JUNE 1, 2013
According to new research released today by Cramer-Krasselt ( disclaimer: I work there ), more than 75% of lower-middle income moms are more likely to identify themselves as part of a new group called the “Hard-Working-Class. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them.
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