Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Email this to a friend? Tweet This!

Social Media 230

Social Media SM2 Energy Microblogging 230

Convince & Convert

OCTOBER 19, 2010

There are a number of tools that can assist with identifying these opportunities, but the challenge isn’t collecting the data, it’s aggregating the results and knowing what to do about them. The quickest way to do so is to consider the data around each community. Each can be drilled into and examined in detail.

Alterian 126

Alterian SM2 Social Networking Aggregator 126

Janet Fouts

APRIL 18, 2011

Scout Labs , Attensity or SM2 with the eager and genuine intent to start listening for their product or brand. But now you’ve got a pile of data and you don’t know what to do with it! You’ve got your keywords all set up and you’re getting piles of data back. Take the example above as a lesson.

Social Media 136

Social Media Attensity SM2 Radian6 136

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2).

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. Unlike pure SEO management tools (e.g., site) is helpful.

Software 140

Software Review SM2 Alterian 140

SocMed Sean

FEBRUARY 3, 2013

Make sure each post has relevant images and they are tagged with the appropriate meta data. Content first…keywords second. 90) Your images are as important as the text of your blog post. 91) If you don’t know what Google Author Rank is…learn. 92) Black-hat SEO is a bad idea. Don’t buy inbound links.

Social Media 279

Social Media Klout YouTube Foursquare 279