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Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble.

Research 113
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Small companies may have so few social mentions to track that the process can be done manually, leading to theoretically perfect accuracy.

SM2 187
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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

I believe that our business practices, processes, and output will modularize the way widgets have changed web design. Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications.

Cymfony 113