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| | NET-SAVVY EXECUTIVE
APRIL 1, 2011 Brand Monitoring: Where Are They Now?
Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. Back-channel emails are a wonderful thing. couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Umbria Acquired by J.D.
| | BILL HARTZER
MAY 26, 2010 Best Social Media Monitoring Tools
TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry. By scanning and interpreting the thousands upon thousands of voices within the social media venues, TNS Cymfony helps its customers understand where traditional media, and social media intersect. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen and Facebook recently joined forces to develop effective, and almost real time ad effectiveness solutions.
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| | BUZZ MARKETING FOR TECHNOLOGY
FEBRUARY 9, 2011 Monitoring vs Analytics [Infographic]
Cymfony – Cymfony’s dashboard is called Maestro, which is their platform to visualize the data they collect across traditional media, social media and some other proprietary sources. NMincite – This is the artist formerly known as BuzzMetrics, which is owned by Nielsen who is now in partnership with McKinsey. looked at dozens of dashboards, and reams of reports.
| | MASHABLE.COM
OCTOBER 27, 2010 Top 10 Reputation Tracking Tools Worth Paying For
TNS Cymfony TNS Cymfony offers the Orchestra Platform , which is built on a Natural Language Processing engine that automatically identifies, classifies, qualifies and benchmarks important people, places, companies and topics for you. Cymfony’s differentiation is that their engine dissects articles, paragraphs and sentences to determine who and what is being talked about, whether something or someone is a key focus or a passing reference, and how the various entities mentioned relate to one another. Dan Schawbel is the author of Me 2.0: You might want all three.
| | WEB METRICS GURU
JULY 18, 2010 Surfing The Forrester Wave Listening Platforms, Q3 2010
I wrote about the Forrester Wave™: Social Media Listening Platforms, Q1 2009 a year ago and just found out today a new wave has been released from a friend - The Forrester Wave™: Listening Platforms, Q3 2010 - C onverseon, Nielsen, And Radian6 Lead A Fragmented Market by Zach Hofer-Shall with Suresh Vittal ( who I saw most recently at the Sentiment Analysis Symposium in NYC a few months ago ), Emily Murphy, Michael J. Nine vendors were included in this Wave – Alterian, Collective Intellect , Converseon, Cymfony , evolve24, Dow Jones, Nielsen, Radian6 and Visible Technologies.
| | CITIZEN MARKETER 2.1
DECEMBER 21, 2009 The Semantic Web: A Treasure Trove for Marketers
Examples of companies that are exploring ways to help businesses tap into the power of true natural-language search are Visible Technologies , Radian6 , Nielsen Buzzmetrics , Cymfony , and BuzzGain. Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. Oh yeah, Ill also talk about new things Im learning too. Its about sharing.
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CITIZEN MARKETER 2.1 Marketers Beware the Age Wave
| TUESDAY, SEPTEMBER 1, 2009
There are also online monitoring services available from companies such as Radian6, Techrigy, BuzzStream, Nielsen
, Visible Technologies, Meltwater News and Cymfony
(more on this topic in a post that John and I did on ReadWriteWeb ). Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. Oh yeah, Ill also talk about new things Im learning too. promise it will be worth your while. YOU CAN SEE JOHNS VERSION HERE. 92, 62 and 78. These three numbers promise to have a major impact on marketing over the next five to 10 years. MORE >>
DIVA MARKETING BLOG Social Media Research: Interview with Joel Rubinson of ARF - Part I
| MONDAY, FEBRUARY 23, 2009
Many cases are now documented in books, articles, presentations where it did…by Nielsen
Online, by Charlene Li at our recent conference in San Francisco, by MTV and Schwab via managed online communities. I’ve seen better brand equity analysis from TNS/Cymfony
who integrate their brand equity tool with listening. With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. 80% of new products fail. MORE >>
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