Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

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Hootsuite

JULY 26, 2023

Here are the Instagram features that every marketer should know in 2023 — take notes. Instagram Guides The Instagram Guides feature allows you to curate content around a particular theme or goal. Group chats are a great way to share content or talk with a small group of people (and send memes, obvs). Seriously, who needs that?)

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Hootsuite

MARCH 2, 2020

So, is it time for your company to start TikTok marketing? Tracks on TikTok have high meme potential, and it’s turned the app into something of a hitmaker. Like any other social network, TikTok has a gamut of influencers and meme machines who cash in on views, likes, comments, shares—and virtual coin. pic.twitter.com/sEA2djccHw.

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Sprout Social

AUGUST 7, 2020

But we’re here to demystify that landscape for you and show you how TikTok influencer marketing operates, how different industries make it work for them and break down the culture it all lives in. It could be a week or two of hearing the same audios over and over (before someone inevitably remixes it). A rabbit hole of discoverability.

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