article thumbnail

10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

That made Twitter’s rebranding a real open goal for marketers. But the digital marketing tool Semrush proved that it’s equally possible to comment on social trends on a less likely platform: LinkedIn. Why It Worked Social media users dreamed up this campaign rather than Dunkin’s marketing team.

Examples 130
article thumbnail

Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Influencer marketing has always been one of the most effective strategies for reaching new audiences. Coca-Cola Targets Can Thieves When Coca-Cola ’s marketing partners searched for a way to promote Coke Zero Sugar, they discovered that 40% of people admit to taking someone else’s food or drink.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. In doing so, he discovered a pretty simple formula for viral marketing.

article thumbnail

The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas.

Content 130
article thumbnail

Top 11 Social Media Meme Ideas and Tools for 2021

Oktopost

When words fail, there’s always a meme to get your message across. But we’re not quite at the point where diplomatic cables and formal letters are delivered in meme formats (yet). For the most part, we share memes because they make us laugh. Why use memes for marketing? What are memes?

Meme 118
article thumbnail

Your Guide to TikTok Marketing and How to Use It for Business

Keyhole.co

And one thing that’s been gaining traction on top of it all is TikTok marketing and how brands can actually take advantage of this unique platform to reach a wider audience of young people and create an authentic presence for their brand. Why TikTok Should Be Part of Your Marketing Strategy. TikTok Influencer Marketing Content.

How To 119
article thumbnail

35 Instagram Features All Marketers Should Know [2023 Guide]

Hootsuite

Here are the Instagram features that every marketer should know in 2023 — take notes. Group chats are a great way to share content or talk with a small group of people (and send memes, obvs). Just kidding, bookmarking the page is good enough for us). Group chats Group chats are just like DMs, but they include three or more accounts.