Janet Fouts

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When content calendars are not the answer

Janet Fouts

These are easily scheduled in a content calendar and that allows you to see the story you are weaving over a period of time and also step back and see where there are opportunities to create more information or to curate relevant content from other sources. All good right? Yes and no. Write this down and put it on your monitor. Bottom line?

Content 139
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The Not-So Secret Guide to Twitter Lists

Janet Fouts

A Twitter list is a curated group of users on Twitter. People can follow your lists and you can follow theirs’ so it’s a good way to curate information to share with friends and colleagues. They may be co-workers, family or other professionals in your industry you talk to a lot. What are Twitter lists anyway?

List 140
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Content Marketing and Social Business

Janet Fouts

You write about issues that are important in your industry. Create a social editorial calendar that consists of a stream of information you feel is important for people to know about your industry. Seasonal and industry cycles. Where do we get content? You write about the passion that makes your company great.

Content 145
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Graduates- Think about Your Brand

Janet Fouts

Your business brand is a reflection of your values, knowledge of the industry you work in, and who you are connected to within the business world. Stay focused on what you decided your brand focus is, and let the search engines fill up on content you write, curate or comment on. What is a professional brand? Practice generosity.

Brands 97
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Pinterest for Business?

Janet Fouts

The market is collectors and mostly women , who like to curate collections of images around things they like. I’m willing to be they could care less if Pinterest makes money from affiliate links on their collections as long as they are free to curate more. But when all is said and done though, does the user base care?