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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. KoMarketing.

B2B 293
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Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

I think that Facebook wants to be embedded on every website in the Internet. It is about real timeliness and curating content in a feed. You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Jay : This will get the LinkedIn “best answers.”

Banking 113
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15 Key Facts about Content Curation

Writtent Blog

For many content marketers, curation is something of a silver bullet. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. Curation Is Social.

Curation 103
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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs.

Types 60