Laurel Papworth

OCTOBER 8, 2012

EMBEDDABLE & SPREADABLE Make sure your PR microhub has embedded material with clear retweet and facebook share-ability. Embeddable widgets, retweet this, LinkedIn that, etc. SOCIAL OBJECTS EMBEDDED from SHARING SITES Ditto if you want to use diagrams, statistics, and maps, use Visual.ly or similar for social infographics.

Press Release 111

Press Release scribd Social Media Film 111

Your Escape From 9 to 5

JULY 8, 2022

YouTube videos, white papers, podcasts? They also tend to be embedded and hence continue to drive referral traffic. What conferences do they attend? How do they convince their boss to make a buying decision? Do they print off an ebook and put it on his desk? What media do they consume? People love to share quality visuals.

eBook 52

eBook How To Smart Phone Engineering 52

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. Social Media Marketing Trends.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

JULY 13, 2012

I think that Facebook wants to be embedded on every website in the Internet. You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Jay : This will get the LinkedIn “best answers.” Jay : Oh, I agree. Eric : Yeah, yeah. Jay : Exactly.

Banking 113

Banking Mobile Team Social Media 113

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. Distillation: Sharing only the best insights on a highly-popular topic, by embedding the best Tweets or quotations. Elevation: Drawing conclusions on trends or issues by analyzing social posts.

Curation 103

Curation Curata Content Mashup 103

Convince & Convert

DECEMBER 30, 2015

Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs.

Posterous 60

Posterous Diagrams Eventful Template 60

Convince & Convert

SEPTEMBER 15, 2015

Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs.

Types 60

Types Content Diagrams Posterous 60