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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! The same can be said for monitoring tools. We have broken down the functionality that is likely to be found in monitoring tools. Sentiment Analysis. Keyword/Topic Monitoring.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.