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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

With the aid of the available social media monitoring tools, business people in the world can now track business trends, communicate with their customers and prospects, analyze the performance of their services or products, manage reputation, perform market research and perform other essential promotional activities. Crimson Hexagon.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

If you are planning to use automated sentiment to measure or monitor your reputation in the media, be ready to spend a lot of time working with the tool or your vendor to get it right. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Crimson Hexagon – Has one of the nicest dashboards I saw. ConsumerSphere – Another aggregator of aggregators with Crimson Hexagon, Sysomos, etc has “all those tools“ Retained at General Mills, UAL, J&J on specific engagements. They have a research department that produces reports, which come in various flavors.