Oktopost
JULY 29, 2021
Watch the recording: Want to hear more from renowned marketing leaders? Giles is the CEO and founder of Brandwatch and also co-founded Runtime Collective in 2000 – an agency that built systems for a variety of clients. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Meet Giles Palmer.
Socialmedia.biz
JUNE 8, 2018
Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. To improve the performance, morale, and efficiency of your staff members, you can integrate this software with your company’s productivity systems.
Jeff Esposito
JULY 9, 2012
It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Depending on your CRM system, you can tie individual customers back to social profiles. Wait, you’re still reading?
Waxing UnLyrical
NOVEMBER 18, 2010
Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. When it comes to alert systems, a high false alarm rate is much more acceptable than a high miss rate. I don’t know why marketers and PR professionals would want to do the same thing to their brands.
Buzz Marketing for Technology
FEBRUARY 9, 2011
Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. They also provide a unique service from any of the vendors I spoke to around “text mining into a central database with integration into a CRM system”.
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