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What are You Supposed to Measure in Social Media?

Direct Marketing Observations

So all of the new crop of sites and services that measure these things, from Klout to Crimson Hexagon to Radian6 , rely heavily on Twitter, the Internet’s great easy button , as their most easily accessible source of unstructured social media data.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Key players: Appinions , GroupHigh (have given us a free account), Klout , Kred , Peek Analytics (have given us a free account) Plexus Engine (closed beta. What words are used in association with our brand? investor), Vocus.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon). about Klout’s problems with influence scoring and the near-constant requests for accurate automated sentiment analysis should be a wake up call to practitioners. stories, blog posts, etc.).