Direct Marketing Observations
JUNE 7, 2011
Here is your answer from Tom’s post: Most of Facebook’s user data (and, even worse, an indeterminate amount of Facebook’s user data ) is not exposed to sites and services that measure sentiment, buzz and influence.
Waxing UnLyrical
NOVEMBER 18, 2010
Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.
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