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13 key tools for your influencer marketing campaigns

Audiense

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! Answering these questions will not only inform your strategy but ease the selection process significantly.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” A better alternative to Google Alerts.

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Profiling your social customer

Jeff Esposito

or Google analytics can show the traffic driven to your site from social media. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Crimson Hexagon – Has one of the nicest dashboards I saw. ConsumerSphere – Another aggregator of aggregators with Crimson Hexagon, Sysomos, etc has “all those tools“ Retained at General Mills, UAL, J&J on specific engagements. They have a research department that produces reports, which come in various flavors.