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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here are some of the key areas of functionality: Social media listening – Unlimited on-demand search and analytics, ability to track brand buzz, competitors, industry news, market events, sentiment and trending topics. Benchmark your brand against industry peers. Crimson Hexagon. Coverage in 187 languages. Bottlenose.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon).