Ignite Social Media

SEPTEMBER 4, 2019

While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed. Increased Priority on Private Messaging and Facebook Groups. Want to learn more?

Trends 146

Trends Facebook CPM CPC 146

Jon Loomer

JANUARY 29, 2019

Is the CPM also going up? Let’s assume a CPM of $10, which would mean $10 per 1,000 impressions. That doesn’t mean you will necessarily have a $10 CPM or be able to reach only 10,000 people in an audience of 100,000. The trigger is an action that a user will perform one time (like registering for a webinar).

How To 167

How To Facebook CPM Campaign 167

Justin Levy

JUNE 23, 2010

You learn about creating an ad, setting a budget, selecting cost-per-click (CPC) or cost-per-impressions (CPM), discovering your target audience, and using Facebook Insights (analytics). To gain a full experience while using Facebook, you need to extend its capabilities with Facebook Apps. 250 discount if you use "JUST25" when registering!

Facebook 259

Facebook Marketing Privacy Class 259

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). We basically had a very similar conversation about the upcoming battle between social agencies and traditional paid media agencies. CPM rates are up 41%. Listen Now.

CPM 118

CPM Advertising CPC Compete 118