19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. Use a URL shortener to make it trackable. Cost Per Thousand Impressions (CPM). Unlike in a CPC campaign, a CPM post won’t necessarily drive action. Conversion rate. STEP 2 : Check it often.
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