Sprout Social

OCTOBER 10, 2019

According to LinkedIn’s guidelines, ads with images are said to drive 20% more clicks. Sponsored content represents prime real estate for marketers, especially those who understand the principles of content marketing. Read on for some tips on optimizing your LinkedIn ads. Choosing an Image.

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LinkedIn How To Real Estate Advertising 92

Hootsuite

APRIL 8, 2021

If you’re using paid ads, conversion metrics also include cost per click and CPM. Instagram Story Highlights are another way to maximize your profile’s real estate. A good set of guidelines will help keep your captions distinct and on-brand. Create a content calendar. Add Story Highlights and covers. Don’t do it.

Instagram 145

Instagram How To HootSuite Hashtag 145

Webbiquity SMM

AUGUST 26, 2010

Among his tips: use CPM bidding, change ads frequently, and “Always test multiple ads. Christine Laubenstein recommends getting familiar with Facebook’s advertising guidelines, understanding the different ways to target users, and using Facebook’s bid estimator to help you set your bid before diving into advertising on Facebook.

Advertising 215

Advertising Facebook Marketing B2B 215