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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Cost-per-mille (CPM). Download our white paper on audience research for free today. To learn all about that, check out our article on setting up event tracking for more. Marketers have three options for their bids: Cost-per-click (CPC). How much you pay when a user clicks on your ad. Cost-per-engagement (CPE).

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

“The average user is connected to 60 pages, groups and events. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&#