A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Hootsuite
SEPTEMBER 17, 2020
Cost-per-mille (CPM). Download our white paper on audience research for free today. To learn all about that, check out our article on setting up event tracking for more. Marketers have three options for their bids: Cost-per-click (CPC). How much you pay when a user clicks on your ad. Cost-per-engagement (CPE).
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