Should My Business Bother To Have Social Media KPIs?
agora pulse
OCTOBER 19, 2017
Most marketers know what KPIs are. For foggy brains, Google “Key Performance Indicators.”). If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. Reach is a bit like the CPI (cost per impression) metric. Engagement. Conversions.
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