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Should My Business Bother To Have Social Media KPIs?

agora pulse

The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Engagement. Reach is a bit like the CPI (cost per impression) metric. Engagement. Which Social Media KPIs Should I Measure? Perhaps they scrolled right on by.

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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers. Pierre-Loic Assayag , CEO of Traackr, pushes the boundaries of Traackr’s business and builds the team to support its expansion.

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Unlocking insight: the power of data visualization

Sprout Social

If you hover over each country on the map, you get an overview of its CPI score and how it has changed since the last year. You can create team-specific reports with visualizations presenting metrics relevant to each team. Then put these visualizations together into actionable reports to share with your team.

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