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Should My Business Bother To Have Social Media KPIs?

agora pulse

The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Engagement. If you have access to your website’s analytics panel then you can easily check the performance of your social media channels and what they are bringing to the table.

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Unlocking insight: the power of data visualization

Sprout Social

Due to its high volume, high velocity and high variety, it has the potential to generate a wealth of insights using the right analytics tools. Advanced data analytics filter out the noise from big data to extract the most important information. This may include platforms with built-in analytics that provide visualized data reports.

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