Should My Business Bother To Have Social Media KPIs?
agora pulse
OCTOBER 19, 2017
The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Engagement. Reach is a bit like the CPI (cost per impression) metric. Engagement. Which Social Media KPIs Should I Measure? Perhaps they scrolled right on by.
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