Why You are Probably Analyzing the Performance of Your Social Content Incorrectly
Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Additionally, by the time you have collected enough posts to have a worthwhile sample of data, the algorithm drastically changes rendering your previous data invalid. Driving engagements? Driving traffic?
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